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Color Management

Recommendations:

  1. Buy the best monitor you can afford. Color is your business, after all. A good monitor will be capable of displaying good color, and it will have the RGB and other built-in controls you need to calibrate it properly. It will also stay in calibration longer. It doesn’t do you much good to calibrate your monitor if it quickly goes out of tune. A good monitor can save you money in the long run because you will not need as many proofing cycles to get the color right.

  2. Control the viewing environment around your monitor. Ideally you would bring the entire room into conformance with an agreed upon specification. But at least eliminate the obvious causes of variation-close the blinds, don’t use a dimmer switch on the lights.

  3. Use a viewing booth. Buy a 5000K variable intensity desktop viewing booth for viewing proofs and set it up adjacent to your monitor.

  4. Calibrate your monitor regularly. You can use Apple ColorSync or Adobe Gamma.

  5. Most importantly, choose a printer who can give you a proof that matches exactly what will be produced on press. This is not as easy as it sounds. You can’t just ask your printer. All printers sell contract proofs, and all printers will tell you that they will match their proof on press - it is after all a “contract” proof. But unless the printer has gone through a rigorous process to tune the press and proofing device, it will be impossible to match on press certain colors that the proofing device produces.

  6. Become familiar with the differences between your monitor and your printer’s output. One way to do this is to carefully compare the file you sent to a printer as displayed on your monitor with the printed product (and the proof) that the printer produced. Even better, compare a special “test image” as displayed on your monitor with the same image as output by your printer. When working with Courier, use the image on the inside back cover of this book, and compare it with the corresponding file that you can download by clicking here.